Begrepsammenligning
Programmatisk annonseringvsBrand awareness
Relasjonsforklaring
"Programmatisk annonsering" (programmatic advertising) enhances "brand awareness" by leveraging automated algorithms to target specific audiences effectively, ensuring that brands are seen by the right people at the right time.
Begrepsammenligning
Detaljert oversikt over begge begreper
Brand awareness
substantivbrænd əˈwɛrnəs
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
Programmatisk annonsering
substantivpro-gram-ma-tisk an-non-se-ring
Programmatisk annonsering avser den automatiserade processen för köp och försäljning av annonsutrymme online.