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Brand equityvsAlgoritme

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Brand equity and algorithms intertwine in the digital age, as the effectiveness of algorithms in personalized marketing can significantly enhance a brand's perceived value in consumers' minds.

Begrepsammenligning

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Algoritme

nounælˈɡɔːrɪtəm

A process or set of rules to be followed in calculations or other problem-solving operations, typically executed by a computer.

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Brand equity

substantivbrænd ˈɛkwɪti

The value added to a product or service by having a well-known brand name, which can influence consumer behavior and loyalty.

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