Begrepsammenligning
Brand equityvsCall-to-Action (CTA)
Relasjonsforklaring
Brand equity enhances the effectiveness of a Call-to-Action (CTA) by increasing consumer trust and motivating them to engage, leveraging the perceived value of the brand to drive desired actions.
Begrepsammenligning
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Brand equity
substantivbrænd ˈɛkwɪti
The value added to a product or service by having a well-known brand name, which can influence consumer behavior and loyalty.
Call-to-Action (CTA)
nounkɔːl tuː ˈækʃən
A prompt on a website or advertisement that encourages the audience to take a specific action.