Begrepsammenligning

Brand equityvsCall-to-Action (CTA)

Relasjonsforklaring

Brand equity enhances the effectiveness of a Call-to-Action (CTA) by increasing consumer trust and motivating them to engage, leveraging the perceived value of the brand to drive desired actions.

Begrepsammenligning

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Brand equity

substantivbrænd ˈɛkwɪti

The value added to a product or service by having a well-known brand name, which can influence consumer behavior and loyalty.

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Call-to-Action (CTA)

nounkɔːl tuː ˈækʃən

A prompt on a website or advertisement that encourages the audience to take a specific action.

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