Begrepsammenligning

Brand equityvsOutbound marketing

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Brand equity enhances the effectiveness of outbound marketing by providing a stronger perceived value, making consumers more receptive to promotional outreach.

Begrepsammenligning

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Brand equity

substantivbrænd ˈɛkwɪti

The value added to a product or service by having a well-known brand name, which can influence consumer behavior and loyalty.

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Outbound marketing

noun/ˈaʊtˌbaʊnd ˈmɑrkɪtɪŋ/

Outbound marketing refers to traditional marketing strategies where businesses proactively reach out to potential customers through various channels, such as advertising, cold calling, and direct mail.

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