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Brand equityvsOutreach strategy

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Brand equity and outreach strategy are intertwined as a strong brand equity enhances the effectiveness of an outreach strategy, allowing a company to connect with its audience more authentically and expand its influence in the marketplace.

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Brand equity

substantivbrænd ˈɛkwɪti

The value added to a product or service by having a well-known brand name, which can influence consumer behavior and loyalty.

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Outreach strategy

nounaʊtˈriːtʃ ˈstrætədʒi

A comprehensive plan or approach aimed at connecting with and engaging a specific audience or community, frequently utilized in marketing, education, and social services.

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