Begrepsammenligning
Brand equityvsTarget market
Relasjonsforklaring
Brand equity and target market are interconnected because strong brand equity enhances a company's ability to effectively reach and resonate with its target market, fostering loyalty and driving sales.
Begrepsammenligning
Detaljert oversikt over begge begreper
Brand equity
substantivbrænd ˈɛkwɪti
The value added to a product or service by having a well-known brand name, which can influence consumer behavior and loyalty.
Target market
nounˈtɑːrɡɪt ˈmɑːrkɪt
A specific group of consumers that a company targets with its products and services.