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Social media advertisingvsBrand Positioning

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Social media advertising serves as a dynamic platform for brand positioning, enabling companies to convey their unique identities and values directly to their target audiences in an engaging and interactive way.

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Brand Positioning

noun/brænd pəˈzɪʃənɪŋ/

The strategic process of establishing a brand's identity in the minds of consumers, differentiating it from competitors, and effectively communicating its unique value proposition.

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Social media advertising

noun/ˈsoʊʃəl ˈmiːdiə ˌædvərˈtaɪzɪŋ/

The practice of promoting products, services, or brands through social media platforms to effectively reach and engage a targeted audience.

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