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Brand positioning strategyvsArt Director (AD)
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The connection between 'Brand positioning strategy' and 'Art Director (AD)' lies in the AD's role to visually translate and elevate the brand's narrative in a way that resonates with the target audience, thereby enhancing the effectiveness of the brand positioning strategy.
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Art Director (AD)
nounɑrt dɪˈrɛktər
A person responsible for the visual style and imagery in magazines, newspapers, product packaging, as well as in film and television productions.
Brand positioning strategy
substantivbrænd pəˈzɪʃənɪŋ ˈstrætədʒi
A strategic approach used by a company to create a distinct image and identity for its products or services in the minds of consumers.