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Brand positioning strategyvsCall Tracking

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"Brand positioning strategy" and "call tracking" are interconnected as effective call tracking provides critical data that helps refine a brand's positioning by revealing customer preferences and behaviors, ultimately guiding targeted marketing efforts.

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Brand positioning strategy

substantivbrænd pəˈzɪʃənɪŋ ˈstrætədʒi

A strategic approach used by a company to create a distinct image and identity for its products or services in the minds of consumers.

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Call Tracking

nounkɔːl ˈtrækɪŋ

Call tracking is the process of utilizing technology to monitor and analyze phone calls made to a business, primarily to gain insights into customer interactions and enhance marketing strategies.

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