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Brand positioning strategyvsOnline marketing strategy

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Both 'Brand positioning strategy' and 'Online marketing strategy' are essential approaches that work in tandem to define a brand's identity in a digital landscape, ensuring its message resonates effectively with the target audience across various online platforms.

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Brand positioning strategy

substantivbrænd pəˈzɪʃənɪŋ ˈstrætədʒi

A strategic approach used by a company to create a distinct image and identity for its products or services in the minds of consumers.

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Online marketing strategy

nounˈɒnlaɪn ˈmɑːrkɪtɪŋ ˈstrætədʒi

A comprehensive plan of action aimed at promoting products or services through various digital channels, including social media, websites, email, and search engines.

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