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BrandingvsTarget audience

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Branding is the process of creating a unique identity and image for a product or service, specifically designed to resonate with a defined target audience. The target audience consists of the specific group of consumers that branding efforts aim to engage, making it crucial for effective marketing strategies and fostering brand loyalty.

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Branding

nounˈbrændɪŋ

The process of creating a distinctive name and image for a product in the minds of consumers, primarily through cohesive advertising campaigns.

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Target audience

nounˈtɑːrɡɪt ˈɔːdiəns

The specific group of individuals that a product, service, or message is designed to reach.

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