Begrepsammenligning
a/b-testvsbrandlift
Relasjonsstyrke: 80%
Relasjonsforklaring
is a tool for measuring
Begrepsammenligning
Detaljert oversikt over begge begreper
a/b-test
adverb/ˈeɪ bi ˌtɛst/
A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.
brandlift
nounˈbrænd.lɪft
An increase in consumer perception, awareness, or favorability of a brand, typically measured after a marketing campaign or advertisement.