LTV CAC Ratiovsbrukerreise

The LTV CAC Ratio (Lifetime Value to Customer Acquisition Cost Ratio) quantifies the profitability of acquiring a customer by comparing the revenue generated over their lifetime to the cost spent acquiring them. The brukerreise (customer journey) maps the entire experience a user has with a brand, from awareness through consideration, purchase, retention, and advocacy. Optimizing the brukerreise directly impacts both components of the LTV CAC Ratio: by improving touchpoints and reducing friction in the customer journey, businesses can increase customer retention, upsell opportunities, and overall lifetime value (LTV). Simultaneously, a well-designed brukerreise can lower customer acquisition costs (CAC) by streamlining conversion paths, reducing drop-offs, and enhancing targeting and messaging effectiveness. In practice, analyzing the brukerreise allows marketers and strategists to identify bottlenecks or pain points where acquisition costs spike or customer value diminishes, enabling targeted interventions that improve the LTV CAC Ratio. Therefore, the brukerreise acts as a strategic lever to optimize the inputs of the LTV CAC Ratio, making it a critical framework for maximizing marketing ROI and sustainable growth.