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BannerblindhetvsCall tracking platform

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"Bannerblindhet," meaning ad blindness, can drive the need for a "call tracking platform" to measure and enhance customer engagement beyond traditional ads.

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Bannerblindhet

substantivˈbænərˌblaɪndhɛt

A state of being blind to the opinions or viewpoints of others; a refusal to consider alternative perspectives, often leading to conflicts and misunderstandings.

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Call tracking platform

nounkɔːl ˈtrækɪŋ ˈplætfɔrm

A system or software that enables businesses to monitor and analyze phone calls, primarily to evaluate marketing effectiveness and enhance customer service.

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