Begrepsammenligning
CPM (Cost-per-thousand)vsCall tracking software
Relasjonsforklaring
Both CPM and call tracking software are essential tools in digital marketing, as CPM measures the cost-effectiveness of advertising campaigns while call tracking software enables marketers to assess the impact of those campaigns through phone conversions.
Begrepsammenligning
Detaljert oversikt over begge begreper
Call tracking software
nounkɔːl ˈtrækɪŋ ˈsɔːftwɛr
A type of software that enables businesses to monitor and analyze phone calls, commonly utilized for marketing and customer service purposes.
CPM (Cost-per-thousand)
nounkɔst pər ˈθaʊzənd
A metric used in advertising that quantifies the cost of reaching one thousand impressions or views of an advertisement.