a/b-testvscohortanalyse

A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.

A cohort analysis is a subset of behavioral analytics that takes data from a given dataset and rather than looking at all users as one unit, it breaks them into related groups for analysis. These groups, or cohorts, usually share common characteristics or experiences within a defined time-span, allowing for the study of patterns and trends over time.