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Ad trackingvsConsumer behavior

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Ad tracking and consumer behavior are intertwined as ad tracking analyzes how individuals interact with advertisements, providing insights that shape and predict future consumer behavior patterns.

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Ad tracking

nounæd ˈtrækɪŋ

The process of collecting and analyzing data on user interactions with advertisements to evaluate the effectiveness of advertising campaigns.

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Consumer behavior

nounkənˈsuːmər bɪˈheɪvjər

The study of how individuals make decisions to allocate their available resources (time, money, effort) on consumption-related items.

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