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MarkedsplanvsConsumer behavior

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The term 'Markedsplan' (or marketing plan) intricately weaves together strategies and insights derived from consumer behavior, as understanding what drives consumers is essential for crafting effective marketing initiatives that resonate with target audiences.

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Consumer behavior

nounkənˈsuːmər bɪˈheɪvjər

The study of how individuals make decisions to allocate their available resources (time, money, effort) on consumption-related items.

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Markedsplan

substantivmɑrkɛdsplɑn

a strategic plan that outlines marketing objectives, strategies, and actions to promote a product or service.

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