Begrepsammenligning
Nisje markedsføringvsConsumer behavior
Relasjonsforklaring
"Nisje markedsføring" (niche marketing) tailors strategies to specific consumer behaviors, highlighting how understanding unique preferences can drive targeted marketing success.
Begrepsammenligning
Detaljert oversikt over begge begreper
Consumer behavior
nounkənˈsuːmər bɪˈheɪvjər
The study of how individuals make decisions to allocate their available resources (time, money, effort) on consumption-related items.
Nisje markedsføring
substantivnish-eh mar-KEHD-sfor-ing
Niche marketing is a specialized strategy focused on targeting a specific market segment to meet unique consumer needs.