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CPM (Cost-per-thousand)vsCustomer data integration software
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Both CPM and customer data integration software are essential tools for optimizing marketing efficiency, as CPM measures the cost-effectiveness of reaching audiences while customer data integration software consolidates consumer insights to enhance targeted advertising.
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CPM (Cost-per-thousand)
nounkɔst pər ˈθaʊzənd
A metric used in advertising that quantifies the cost of reaching one thousand impressions or views of an advertisement.
Customer data integration software
nounˈkʌstəmər ˈdeɪtə ˌɪn.tɪˈɡreɪ.ʃən ˈsɔːft.wɛr
Software designed to integrate and manage customer data from diverse sources, enabling a comprehensive and unified view of customer information.