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Lead nurturingvsCustomer journey mapping software

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"Lead nurturing" and "customer journey mapping software" are interconnected as both focus on guiding potential customers through tailored experiences that build relationships and drive conversions.

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Customer journey mapping software

nounˈkʌstəmər ˈdʒɜrni ˈmæpɪŋ ˈsɔftwɛr

A type of software designed to visualize and analyze the stages and experiences a customer encounters while interacting with a company or brand.

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Lead nurturing

nounliːd ˈnɜːtʃərɪŋ

The process of developing and maintaining relationships with potential customers (leads) to guide them through the sales funnel, ultimately increasing the likelihood of conversion.

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