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BannerblindhetvsCustomer Journey Optimization
Relasjonsforklaring
'Bannerblindhet' refers to the phenomenon of users ignoring banner ads, while 'Customer Journey Optimization' aims to enhance all touchpoints in a user's experience, highlighting the need for businesses to creatively engage customers beyond traditional advertising methods to ensure they remain aware
Begrepsammenligning
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Bannerblindhet
substantivˈbænərˌblaɪndhɛt
A state of being blind to the opinions or viewpoints of others; a refusal to consider alternative perspectives, often leading to conflicts and misunderstandings.
Customer Journey Optimization
nounˈkʌstəmər ˈdʒɜrni ˌɒptɪmaɪˈzeɪʃən
The strategic process of enhancing the customer experience across all interactions with a company, from initial contact through to post-purchase support.