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CTR (Click-through rate)vsCustomer Journey Optimization
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Both CTR and Customer Journey Optimization are vital metrics in digital marketing, as enhancing the click-through rate can significantly influence the effectiveness of each touchpoint in the customer journey, ultimately leading to improved conversions and customer satisfaction.
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CTR (Click-through rate)
nounˌsiːtiːˈeɪʧ ˈɑːr
The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement.
Customer Journey Optimization
nounˈkʌstəmər ˈdʒɜrni ˌɒptɪmaɪˈzeɪʃən
The strategic process of enhancing the customer experience across all interactions with a company, from initial contact through to post-purchase support.