Begrepsammenligning
Programmatisk annonseringvsCustomer Journey Optimization
Relasjonsforklaring
Programmatisk annonsering, or programmatic advertising, utilizes data-driven strategies to target users at various touchpoints, enhancing Customer Journey Optimization by delivering personalized messages that align seamlessly with the consumer's experience.
Begrepsammenligning
Detaljert oversikt over begge begreper
Customer Journey Optimization
nounˈkʌstəmər ˈdʒɜrni ˌɒptɪmaɪˈzeɪʃən
The strategic process of enhancing the customer experience across all interactions with a company, from initial contact through to post-purchase support.
Programmatisk annonsering
substantivpro-gram-ma-tisk an-non-se-ring
Programmatisk annonsering avser den automatiserade processen för köp och försäljning av annonsutrymme online.