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CRO (Conversion rate optimization)vsCustomer journey optimization software

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Both CRO and Customer Journey Optimization Software focus on enhancing user experiences to increase conversions and customer satisfaction throughout the entire purchasing process.

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CRO (Conversion rate optimization)

nounkənˈvɜːrʒən reɪt ˌɒptɪmaɪˈzeɪʃən

The process of increasing the percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter.

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Customer journey optimization software

nounˈkʌstəmər ˈdʒɜrni ˌɒptɪmaɪˈzeɪʃən ˈsɔftwɛr

Software specifically designed to analyze and enhance the customer journey, improving customer experience and increasing conversion rates.

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