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Email Marketing AutomationvsCustomer journey optimization software

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Email Marketing Automation and Customer Journey Optimization Software both work synergistically to enhance customer engagement by delivering personalized communications at the right moment in the buyer's journey.

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Customer journey optimization software

nounˈkʌstəmər ˈdʒɜrni ˌɒptɪmaɪˈzeɪʃən ˈsɔftwɛr

Software specifically designed to analyze and enhance the customer journey, improving customer experience and increasing conversion rates.

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Email Marketing Automation

nouniːˈmeɪl ˈmɑːrkɪtɪŋ ˌɔːtəˈmeɪʃən

Email marketing automation is the process of using software and tools to automatically send marketing emails to customers and prospects, enhancing efficiency and engagement.

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