Account executivevsdataintegritet
Relasjonsforklaring
An Account Executive (AE) in marketing and business acts as the primary liaison between clients and the company, managing campaigns, client expectations, and deliverables. In the context of digital strategy, maintaining dataintegritet (data integrity) is critical because the AE relies on accurate, trustworthy customer and campaign data to make informed decisions, tailor strategies, and report results. If data integrity is compromised—through errors, inconsistencies, or unauthorized alterations—the AE risks misrepresenting campaign performance, misallocating budgets, or violating client trust. Therefore, the AE must actively collaborate with data governance teams to ensure data quality standards are upheld, verify that customer data used in targeting and personalization is accurate and compliant with privacy regulations, and communicate the importance of dataintegritet to clients to maintain transparency and credibility. This relationship is practical and actionable because the AE’s effectiveness in managing client relationships and delivering successful marketing outcomes depends on the integrity of the data underpinning strategic decisions and reporting.
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Account executive
A professional responsible for managing client accounts, ensuring client satisfaction, and driving sales for a company.
dataintegritet
The accuracy, consistency, and reliability of data throughout its lifecycle, ensuring it is not altered or corrupted.