Ad formatvsdatavisualisering

Ad format determines the structure, size, and interactive elements of an advertisement, which directly impacts how data is collected and visualized in marketing analytics. Different ad formats (e.g., video, carousel, static image, native ads) generate distinct types of engagement metrics such as view duration, click-through rates, or interaction depth. Datavisualisering (data visualization) translates these varied metrics into intuitive visual representations that reveal performance patterns specific to each ad format. For example, visualizing heatmaps for interactive ad formats can uncover which elements attract the most attention, while time-series charts for video ads can show viewer drop-off points. This actionable insight enables marketers and digital strategists to optimize ad formats based on real user behavior, improving targeting, creative decisions, and budget allocation. Thus, understanding and visualizing data by ad format is crucial for iterative campaign refinement and strategic decision-making in digital marketing.