Begrepsammenligning
Brand equityvsDemand Generation
Relasjonsforklaring
Brand equity enhances demand generation by creating a strong, positive perception of a brand, which motivates consumers to engage and purchase.
Begrepsammenligning
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Brand equity
substantivbrænd ˈɛkwɪti
The value added to a product or service by having a well-known brand name, which can influence consumer behavior and loyalty.
Demand Generation
noun/dɪˈmænd ˌdʒɛnəˈreɪʃən/
The process of creating interest in a company's products or services, typically through marketing strategies designed to generate leads.