Begrepsammenligning

Brand equityvsDemand Generation

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Brand equity enhances demand generation by creating a strong, positive perception of a brand, which motivates consumers to engage and purchase.

Begrepsammenligning

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Brand equity

substantivbrænd ˈɛkwɪti

The value added to a product or service by having a well-known brand name, which can influence consumer behavior and loyalty.

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Demand Generation

noun/dɪˈmænd ˌdʒɛnəˈreɪʃən/

The process of creating interest in a company's products or services, typically through marketing strategies designed to generate leads.

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