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kost per handling (cpa)vsDemand generation platform

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The connection between 'kost per handling (cpa)' and 'Demand generation platform' is rooted in their interdependence in digital marketing strategies. 'Kost per handling (cpa)' quantifies the cost incurred to acquire a customer through targeted actions, while a 'Demand generation platform' serves as a strategic tool that facilitates the creation of brand awareness and interest, ultimately aiming to lower CPA by enhancing lead generation and nurturing processes. The effectiveness of a demand generation platform directly influences CPA metrics, making them closely linked in marketing performance analysis.

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Demand generation platform

noun/dɪˈmænd ˌdʒɛnəˈreɪʃən ˈplætfɔrm/

A system or software that assists businesses in creating awareness and interest in their products or services, typically through various marketing strategies and campaigns.

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kost per handling (cpa)

substantivkɔst pər ˈhændlɪŋ (siː piː eɪ)

The cost associated with handling a product or service, usually calculated per unit, which includes labor, materials, and overhead expenses.

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