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Sales enablementvsDemand generation software

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Sales enablement and demand generation software are interconnected as both empower sales teams by providing the tools and resources needed to attract, engage, and convert leads into customers effectively.

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Demand generation software

noun/dɪˈmænd ˌdʒɛnəˈreɪʃən ˈsɔftwɛr/

Software specifically designed to create and stimulate demand for products or services, utilizing various marketing strategies and tools to attract and engage potential customers.

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Sales enablement

nounseɪlz ɪˈneɪbəlmənt

Sales enablement encompasses the processes, tools, and resources designed to empower sales teams to sell more effectively.

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