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RetentionvsDemand Generation Strategy

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Retention and Demand Generation Strategy are intrinsically linked, as effective retention of existing customers amplifies demand generation efforts by creating brand advocates who drive organic growth and referral opportunities.

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Demand Generation Strategy

noun/dɪˈmænd ˌdʒɛnəˈreɪʃən ˈstrætɪdʒi/

A marketing strategy aimed at creating and nurturing consumer interest in a product or service to drive sales and revenue.

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Retention

substantivrɪˈtɛnʃən

The action of keeping something in possession; the state of being retained.

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