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Demand Generation TacticsvsLead nurturing
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Demand generation tactics create awareness and interest in a product, while lead nurturing transforms that interest into lasting relationships, illustrating a seamless journey from attraction to engagement in the sales process.
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Demand Generation Tactics
noun/dɪˈmænd ˌdʒɛnəˈreɪʃən ˈtæktɪks/
Strategies designed to cultivate interest in a product or service, with the goal of enhancing potential customer engagement and generating leads.
Lead nurturing
nounliːd ˈnɜːtʃərɪŋ
The process of developing and maintaining relationships with potential customers (leads) to guide them through the sales funnel, ultimately increasing the likelihood of conversion.