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CPM (Cost-per-thousand)vsDemand generation tools

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Both CPM and demand generation tools are essential metrics and strategies in digital marketing that aim to maximize audience reach and engagement while optimizing advertising spend.

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CPM (Cost-per-thousand)

nounkɔst pər ˈθaʊzənd

A metric used in advertising that quantifies the cost of reaching one thousand impressions or views of an advertisement.

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Demand generation tools

noun/dɪˈmænd ˌdʒɛnəˈreɪʃən tuls/

Tools designed to create interest and stimulate demand for a product or service, particularly in the context of marketing and sales.

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