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Google AdsvsDemographics
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Google Ads leverages demographic data to optimize ad targeting, enabling businesses to reach specific audience segments based on age, gender, location, interests, and other demographic characteristics, thereby increasing campaign effectiveness.
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Demographics
nounˌdɛm.əˈɡræf.ɪks
The statistical characteristics of human populations, including variables such as age, race, and income.
Google Ads
noun/ˈɡuːɡəl ædz/
A digital advertising platform developed by Google that enables businesses to display ads to users across Google's network, which includes search results, websites, and apps.