dimensjonvsa/b-testing

In marketing, business, and digital strategy, "dimensjon" (dimension) refers to specific attributes or variables used to segment, categorize, or analyze data—such as customer demographics, behavior, or channel source. When conducting A/B testing, these dimensions are critical for defining test segments, stratifying samples, and interpreting results within relevant contexts. For example, an A/B test on a website’s call-to-action might yield different performance outcomes across dimensions like device type, user location, or traffic source. By incorporating dimensions into the experimental design and analysis, marketers can identify which segments respond best to variations, enabling more targeted optimization. This integration ensures that A/B testing results are not just aggregated averages but actionable insights tailored to distinct customer groups or business contexts, thereby improving decision-making precision and campaign effectiveness.