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Call TrackingvsDirect marketing

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Call tracking enhances direct marketing by providing insights into customer responses, allowing businesses to tailor their campaigns for greater effectiveness.

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Call Tracking

nounkɔːl ˈtrækɪŋ

Call tracking is the process of utilizing technology to monitor and analyze phone calls made to a business, primarily to gain insights into customer interactions and enhance marketing strategies.

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Direct marketing

noun/dɪˈrɛkt ˈmɑrkɪtɪŋ/

A marketing strategy that enables businesses to engage directly with consumers through various channels, such as mail, email, or telephone, to promote products or services.

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