Begrepsammenligning
negative søkeordvsDirect marketing
Relasjonsforklaring
"Negative søkeord," or negative keywords, filter out unwanted traffic in digital advertising, while direct marketing aims to target specific audiences; together, they enhance campaign efficiency by ensuring messages reach the right recipients with minimal waste.
Begrepsammenligning
Detaljert oversikt over begge begreper
Direct marketing
noun/dɪˈrɛkt ˈmɑrkɪtɪŋ/
A marketing strategy that enables businesses to engage directly with consumers through various channels, such as mail, email, or telephone, to promote products or services.
negative søkeord
substantivnɛɡətɪv søkeːɔrd
A term or keyword used to exclude specific results from a search query, commonly employed in digital marketing to prevent irrelevant traffic.