Account executivevsdobbelmaterialitet

An Account Executive (AE) in marketing and business acts as the primary liaison between clients and the agency or company, responsible for managing client relationships, understanding client needs, and ensuring the delivery of tailored solutions. Dobbelmaterialitet (double materiality), a concept originating from sustainability and corporate reporting, requires organizations to consider both the financial impact of sustainability issues on the company and the company's impact on society and the environment. In the context of marketing, business, and digital strategy, an AE must integrate dobbelmaterialitet by translating complex sustainability data and dual-impact insights into actionable strategies and communications that resonate with clients and stakeholders. This involves the AE guiding clients to adopt marketing and digital strategies that reflect both financial performance and social/environmental responsibility, ensuring campaigns and business decisions align with evolving regulatory frameworks and stakeholder expectations around sustainability. Practically, the AE facilitates the incorporation of double materiality insights into client briefs, campaign messaging, and digital content strategies, helping clients position themselves as responsible brands while meeting business objectives. This dual focus enhances trust and long-term client value, making the AE a critical bridge between sustainability-driven data (dobbelmaterialitet) and market-facing strategies.