Account executivevse-handel og konverteringsoptimalisering

An Account Executive (AE) in marketing and business acts as the primary liaison between the client and the agency or internal teams, responsible for managing client relationships, understanding client goals, and ensuring project delivery aligns with business objectives. In the context of e-handel (e-commerce) and konverteringsoptimalisering (conversion rate optimization), the AE plays a crucial role by translating client needs related to online sales growth and conversion improvements into actionable strategies for digital teams. Specifically, the AE gathers detailed client insights about their e-commerce challenges, such as cart abandonment or low checkout completion rates, and communicates these to UX designers, digital marketers, and CRO specialists. The AE also coordinates campaign execution, monitors performance metrics like conversion rates, and facilitates iterative optimization based on client feedback and data analysis. This ensures that conversion optimization efforts are aligned with client expectations and business KPIs, bridging the gap between strategic goals and tactical digital implementations. Without the AE’s role in managing this communication and project flow, conversion optimization initiatives risk misalignment with client priorities, reducing their effectiveness and ROI.