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Email List BuildingvsAttribution software
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Email list building and attribution software are interconnected in that effective list building strategies can drive targeted communications, while attribution software analyzes the impact of these communications on customer actions, ensuring you understand which emails contribute to conversions.
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Attribution software
nounˌætrɪˈbjuːʃən ˈsɔːftwɛr
Software designed to track and analyze the performance of marketing campaigns, attributing conversions and sales to specific channels or touchpoints.
Email List Building
nounˈiːmeɪl lɪst ˈbɪldɪŋ
The process of collecting and organizing email addresses to create a list for marketing or communication purposes.