employer brandingvsGoogle Ads

Employer branding and Google Ads are both integral components of a company's marketing strategy. Employer branding focuses on cultivating a positive perception of the company as an employer, which can enhance recruitment efforts. In contrast, Google Ads is a digital advertising platform that allows businesses to target potential customers through paid search results. While their primary objectives differ—one aimed at attracting talent and the other at acquiring customers—they can synergistically enhance a company's visibility and reputation, ultimately benefiting both recruitment and customer acquisition efforts.