Ad creativevsexperience score

Ad creative directly influences the experience score by shaping how users perceive and interact with an advertisement, which in turn affects engagement metrics such as click-through rate, relevance, and user satisfaction. Specifically, well-designed ad creatives that resonate with the target audience, deliver clear messaging, and align with user expectations improve the experience score by reducing negative feedback (e.g., ad skips, hides) and increasing positive interactions. This score is often used by digital advertising platforms (like Google Ads or Facebook Ads) to optimize ad delivery and cost efficiency. Therefore, marketers must iteratively test and refine ad creatives based on experience score feedback to enhance campaign performance, lower cost-per-click, and improve overall ROI. The relationship is practical and cyclical: ad creative quality impacts experience score, and experience score data guides creative optimization strategies.