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CRO (Conversion rate optimization)vsFacebook Pixel

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The connection between CRO and Facebook Pixel lies in their shared goal of enhancing online marketing effectiveness, as Facebook Pixel provides valuable data to optimize conversion rates by tracking user interactions and behaviors.

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CRO (Conversion rate optimization)

nounkənˈvɜːrʒən reɪt ˌɒptɪmaɪˈzeɪʃən

The process of increasing the percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter.

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Facebook Pixel

substantiv/ˈfeɪs.bʊk ˈpɪk.səl/

A piece of code provided by Facebook that is placed on a website to track user interactions and measure the effectiveness of advertising.

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