forbrukervsemployer branding

The connection between 'forbruker' (consumer) and 'employer branding' is rooted in the shared concept of evaluation and perception. Both consumers and potential employees assess entities based on values, reputation, and quality. Consumers evaluate products and brands, while potential employees assess companies for job opportunities, corporate culture, values, and public image. This parallel underscores the significance of branding in both consumer and employment contexts, emphasizing how employer branding can influence consumer perceptions as well.