forbrukervsSocial Proof

The connection between 'forbruker' (Norwegian for 'consumer') and 'Social Proof' is based on the psychological phenomenon where consumers rely on the actions and feedback of others to inform their purchasing decisions. This concept is particularly relevant in the context of online shopping and social media, where peer reviews and testimonials can significantly sway consumer behavior. Social proof acts as a heuristic that simplifies decision-making, as consumers often perceive popular choices as more trustworthy and valid.