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Persona mappingvsFunnel
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Persona mapping and funnel both represent stages in understanding customer journeys, where persona mapping defines target audience archetypes and funnels visualize the process of guiding those personas towards a desired action.
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Funnel
nounˈfʌnəl
A device shaped like a tube or pipe that is wide at the top and narrow at the bottom, used to channel liquids or powders into a small opening; to direct or channel something through a funnel-like process.
Persona mapping
noun/pərˈsoʊ.nə ˈmæp.ɪŋ/
A visual representation or diagram that outlines a user's characteristics, needs, and behaviors, aimed at enhancing understanding and design for their experience.