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Facebook PixelvsGoogle ads
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Both Facebook Pixel and Google Ads are powerful digital marketing tools that enable businesses to track user behavior and optimize their advertising strategies across multiple platforms for improved targeting and effectiveness.
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Facebook Pixel
substantiv/ˈfeɪs.bʊk ˈpɪk.səl/
A piece of code provided by Facebook that is placed on a website to track user interactions and measure the effectiveness of advertising.
Google ads
nounˈɡuːɡəl ædz
Google Ads is an online advertising platform developed by Google that allows advertisers to display ads to web users, targeting specific audiences based on various criteria.