Google AdsvsSocial media advertising strategy
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Google Ads is a specific platform for online advertising that primarily focuses on search engine marketing and display advertising across Google's network. In contrast, a social media advertising strategy refers to a broader approach that includes targeted advertising on various social media platforms such as Facebook, Instagram, and Twitter. While Google Ads and social media advertising can be used independently, they are often integrated within a comprehensive digital marketing strategy to maximize reach and engagement across different online channels.
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Google Ads
A digital advertising platform developed by Google that enables businesses to display ads to users across Google's network, which includes search results, websites, and apps.
Social media advertising strategy
A comprehensive plan or approach aimed at promoting products or services via social media platforms to engage a target audience and achieve specific marketing objectives.