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Marketing performance managementvsGrowth hacking software
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Both "Marketing performance management" and "Growth hacking software" focus on optimizing strategic approaches to drive measurable business growth by analyzing data and leveraging innovative techniques.
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Growth hacking software
noun/ɡroʊθ ˈhækɪŋ ˈsɔːfˌtɛr/
A type of software designed to facilitate growth strategies, often through innovative, data-driven methods that leverage digital marketing and enhance user engagement.
Marketing performance management
noun/mɑrˈkɛtɪŋ pərˈfɔrməns mænədʒmənt/
A systematic approach to analyzing and optimizing the performance of marketing activities and strategies to achieve desired business outcomes.